Click Here to find out why speed matters.
A few years ago, Google changed their ranking algorithm to reflect new user trends. The most substantial change was the importance that Google placed on load speeds; particularly on speeds on mobile devices.
Google ranks load speeds on a scale of 0-100, with 100 being the best. Most websites clock in between 40-80. This is due to the bloat of using page-builders like Wordpress or Squarespace. This is where Make Waves Web Designs differs. Our websites are hand-coded for optimization. Our websites consistently rank 95+ to help our clients stand out among their competition.
Luckily, Google provides a tool to help us understand how quickly our page loads, Google PageSpeed Insights. Google PageSpeed Insights is a free online tool that can be used to check website load speed and performance. Here's how to use it: Go to the Google PageSpeed Insights website: Navigate to the Google PageSpeed Insights website by entering "PageSpeed Insights" into a search engine or clicking the following link: Google PageSpeed Insights
Enter your website URL: Type your website URL into the search bar and click the "Analyze" button. This should be your home/landing page URL, as this is what is ranked first.
View your report: After a few seconds, the tool will generate a report on your website's performance. This report will include a score out of 100 for both desktop and mobile performance, as well as recommendations for improving your website's speed and performance.
Review recommendations: Review the recommendations provided by the tool to identify areas for improvement. These may include optimizing images, minifying code, leveraging browser caching, and reducing server response time.
Test changes: After making changes to your website based on the recommendations provided by the tool, you can re-run the test to see if there has been any improvement in your website's performance.
In conclusion, Google PageSpeed Insights is a free and easy-to-use tool for checking website load speed and performance. By following the recommendations provided by the tool, you can identify areas for improvement and optimize your website for better performance.